WHY ADVERTISING ON ESCALATORS
Benefits to Advertisers using Escalator Step Advertising
- Multi-Impact Impression – Usage of Global Steps Escalator graphics will result in a high impact rate on the medium. Consumers will see as many as 50 steps as they ride escalators for over 30 seconds.
- Unrestricted Message Space – Global Steps products can tailor installation of graphic to popular escalator step models providing advertisers with large scale advertising spaces.
- High Impact – Influence point of purchase shoppers – escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase.
- Targeted – Escalator are usually located at points of purchase.
- Easy to Use – Global Steps products fit easily in existing properties with minimal owner involvement.
- Non-Traditional Global Steps products invites nontraditional firms to place adverts in the out-of-home segment