WHY ADVERTISING ON ESCALATORS

Benefits to Advertisers using Escalator Step Advertising

 

  • Multi-Impact Impression – Usage of Global Steps Escalator graphics will result in a high impact rate on the medium. Consumers will see as many as 50 steps as they ride escalators for over 30 seconds.
  • Unrestricted Message Space – Global Steps products can tailor installation of graphic to popular escalator step models providing advertisers with large scale advertising spaces.
  • High Impact – Influence point of purchase shoppers – escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase.
  • Targeted – Escalator are usually located at points of purchase.
  • Easy to Use – Global Steps products fit easily in existing properties with minimal owner involvement.
  • Non-Traditional Global Steps products invites nontraditional firms to place adverts in the out-of-home segment